Audit & diagnosis
- business, e‑commerce and technical audit
- customer journey and data
- operational processes
- what is really holding growth back
How I help
Two main products: an audit as a senior-level diagnosis before the investment, and an e‑commerce transformation from diagnosis to a working result. For implementation, I bring in the right specialists as needed.
Who I help
Companies with established e‑commerce that want to grow, but whose current solution is starting to hold them back. Typically CZK 100M+ turnover, Shoptet, ERP / WMS and several external suppliers.
What I help with
- E‑commerce audit and diagnosis
- Strategy and roadmap
- UX and conversion
- Navigation, categories and filters
- Technical implementation and development
- ERP / WMS integration and automation
- Operational processes and warehouse
- Ongoing optimisation and marketing
What I do
I am not a designer, developer or PPC agency. I am the person who understands the business, identifies the problem, designs the solution, writes the brief, manages the specialists, checks quality, tests the result and takes the project through to a working state. I bring in the right specialists as needed.
03 – Audit
Before you invest hundreds of thousands, find out what you actually need.
E‑commerce audit
from CZK 30,000Not a low-cost website review or a PDF report. A senior-level business, e‑commerce and technical diagnosis before the investment.
Before you invest hundreds of thousands in new design, development or technology, I identify what is actually holding your e‑commerce back and where it makes sense to invest.
Output
Problem→Impact→Priority→Recommended solution→Roadmap
Tell me what’s holding you back most right now. I’ll suggest an audit scope that makes sense for you – and reply within 2 business days.
Choose one area or several
- business and e‑commerce strategy
- UX and customer journey
- navigation and category structure
- filters and parameter filters
- landing pages and product pages
- content and SEO fundamentals
- Shoptet settings and add-ons
- integrations and automation
- digital marketing tools
- internal processes
The audit doesn’t have to cover everything. Start with a single area – solving even one issue can bring real value to the business.
04 – Transformation
From the current state to e‑commerce that works.
I take your existing e‑commerce operation, identify its weak points and manage its transformation from diagnosis through to a working result. Shoptet is one of the platforms I have strong hands-on experience with.
Discuss a transformationAudit & diagnosis→Strategy & roadmap→UX / conversion→Technical implementation & development→Integrations & systems→Ongoing optimisation
Strategy & roadmap
- e‑commerce strategy
- business objectives
- priorities and budget
- implementation roadmap
UX / conversion
- customer journey and navigation
- categories, filters and parameters
- product pages, basket, landing pages
- responsive design and design system
Technical implementation & development
- briefs and selection of specialists
- managing design and development
- Shoptet and other platforms
- quality control and testing
Integrations & systems
- ERP and WMS
- two-way data flow
- process automation
- custom applications where needed
Ongoing optimisation
- measurement and evaluation
- Google Ads, Meta, email, SEO
- operations and warehouse
- further development along the roadmap
Shoptet
A platform I have strong hands-on experience with – structure, filters, configuration, add-ons and integrations. But I work with other systems too.
An e‑shop costing hundreds of thousands is not a design expense.
It is an investment in the company’s sales and operating system. You are not investing in a new e‑shop. You are investing in your ability to keep growing.
Well-designed e‑commerce has the potential to deliver:
- more completed orders
- better conversion of traffic
- better use of marketing
- less manual work
- fewer errors
- a better customer experience
- better scalability
I don’t promise specific revenue growth without data to support it. I remove barriers to growth and improve the conditions in which the business can grow.
05 – What can change
Five outcomes that matter.
01
More completed orders
Better UX, navigation, filters and customer journey.
02
Less manual work
Automation and connected systems.
03
Fewer errors
Correctly configured data and processes.
04
Better use of marketing
E‑commerce that is ready to turn traffic into business.
05
Better customer experience
A clearer, faster and simpler buying experience.
Engagement
Long-term leadership
For companies that need a senior person over the long term. Not conventional outsourcing, but managing priorities, projects and specialists so your e‑commerce develops along a clear roadmap.
09 – Engagement
Three ways to start.
I work on projects from CZK 50,000. I don’t take on small tweaks, routine e‑shop management or hourly work – so I can fully commit to projects where I make a real difference.
Audit
from CZK 30,000
a diagnosis before the investment
Start with one area or review your whole e‑commerce – depending on what is holding you back most.
- Strategy, UX and customer journey
- Categories, filters and content
- Shoptet, add-ons and integrations
- Problem → impact → priority → solution → roadmap
Project
from CZK 50,000
individually based on scope
Complex redesign / transformation: indicatively CZK 150,000–300,000+
Redesign, e‑commerce transformation, integration or automation – from brief to launch.
- Solution design and specification
- Selection and management of specialists
- Quality control and testing
- Launch and handover
Long-term leadership
Monthly
external e‑commerce & project partner
Not conventional outsourcing. Long-term management of priorities, projects and specialists.
- Roadmap and priority management
- Leading projects and suppliers
- Quality control of deliverables
- Priority availability
You know your e‑commerce needs to change, but don’t know where to start?
We will review the current state, identify the priorities, and I will tell you what I would do first.