Four e-shops, one warehouse, one source of truth
Leading an ecosystem of 4 Shoptet stores, the custom “Salon Lokátor” app, warehouse digitisation, ERP integration and automated reporting.
Starting point
A growing cosmetics brand ran four Shoptet stores (CZ, SK, B2B and outlet). Orders were re-typed into the ERP, the warehouse ran on paper and leadership received reports a week late. Five external vendors — nobody owned the whole.
Solution
After diagnosis I designed the target architecture: Shoptet ↔ ABRA Flexi ↔ WMS with two-way stock and order sync. I specified and had the Salon Lokátor app built for B2B partners, introduced scanners in the warehouse and a data pipeline into Power BI. All vendors now run on one rhythm with a shared roadmap.
Results
Dispatch is faster, order errors dropped to a minimum, and leadership sees revenue, margin and stock daily in one place. Marketing (Google, Meta, email, SEO) is now driven by a single source of data.
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